Salt River Fields at Talking Stick is a completely unique facility with many brand challenges. A balance between competing teams brands, the facilities identity, sponsorship, and the Salt River Pima-Maricopa Indian Community’s culture had to be achieved. This was accomplished through strategic planning with all the stakeholders, ownership groups, and marketing departments through a series of exploratory charettes and conversations about what each brand meant.

For separated pieces we divided the work sessions and the decisions makers, making sure not to discuss each entities approach to ensure that no one was swayed by other’s decisions. For more collaborative areas we involved as many people as possible and discussed implementation. Throughout the conversation and work-sessions we achieved buy-in for all parts of the project and were successfully able to translate the aspirational brand cultures into three-dimensional experiences.