everydream

SyVox ReBranding/Identity/Marketing/Packaging

I had the opportunity to help design a new identity and rebrand SyVox Voice Recognition solutions for Genesta, a small software company located in Rockwall, TX. The program is used in warehouse settings to help streamline inventory and shipping procedures. It also helps increase productivity and accuracy awhile improving job safety. Genesta is an extremely talented group of individuals that you should keep your eyes on here in the future.

The SyVox identity was updated to showcase the programs many features and ability to work with a clients existing systems. I was charged with creating the graphic identity and visual language that would support the brand moving forward.

Above are the both the old logo and program icon. It is my belief that you should lean on existing brand equity with any rebranding project if its possible and appropriate. I dumped the “Futura Squish” typeface for Scala Sans, which when used correctly has a very “techie” look and comes across as efficient – an attribute that SyVox allows its users to have.

The program’s icon is well known in the industry so I cleaned up the execution. I then combined it with the logo type so that the icon would be connected to the name on a larger level than before.
Why Green? Genesta's logo type is blue and so was SyVox. SyVox was only 'step one' of a multi-phase program which will encompass all of Genesta's solutions and services. The identity you see here is part of a "Branded House" approach to the Genesta solutions and services. Each one is designated a color that will correspond to a larger identity program that will be released in the future.

Marketing, Packaging, Photos and More After the Jump!

THE VISUAL LANGUAGE + MARKETING

Other parts of the visual language included the “SyVox Sound Burst” (see above). The “Sound Burst” was a background texture applied in a number of ways within the marketing and packaging. It was created using a recording of the word “SyVox” and that graphic was randomly applied to create the texture that breaks down as it gets further from the center of the burst.

A marketing book was created to help illustrate the benefits of the SyVox solution. I created over 15 custom icons that were used in the book and act as feature identifiers on the back of the packaging.

See below for examples, some photos link to larger versions.

Also in the marketing piece was a Case Studies area. Here I used simple infographics to help better illustrate the points being made in the copy.

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The beauty of the book is it can be created in house when they need a copy.

PACKAGING

SyVox is sold as a solution. Genesta partners with companies such as Motorola who manufacturer RFid and Barcode scanners. These products are used in conjunction with the voice recognition software. (I guess to better explain that relationship you can equate it to Motorola creating the Scanner and using Windows Mobile as the operating system. Genesta then creates an application that is placed on the Scanner.)

The idea was to create packaging to slip over the existing boxes reminding the client of the software that powers the object inside.

To create the visual language to support the new graphic identity I used existing photography they had specifically taken for another campaign. I thought the photography had a certain appeal and distinguishing ‘cool’ bluish tones. I also thought these photos were great because they illustrated people using technology. I paired imagery that would show a person on the job and cropped it interestingly.

The box is also attractive enough to keep on a bookshelf in an office. The SyVox Logo and “Sound Burst” front and center for all to see with the Genesta contact information below it.

I also have worked on User Interface elements and design for the SyVox web based monitoring program. I will have those images up soon.