Challenge: Create Emotional Response in Design
I struggle every day with expressing my own “self” within the design I am making for others. I am sure like me, most of you have an inner desire to create. That this creation is not just something we do… but actually is somehow connected to our inner-self. To me the act of design is just as natural as breathing, and just as important to my overall health and well-being.
We, as a group, need to understand obvious expressions of who we are cannot be included in someone else’s message. (But inherently are included because no matter if you are the designer or the viewer you always bring your own emotional baggage to the table when ever interacting with any object or person.) Unless you pick your clients that match your political/social beliefs, you will most likely work on something that you deem somewhat irrelevant to society at large – its just par for the course at this moment.
If we can’t be worried about our own expression – then we should be worried about how people see the expression we are creating for our client on a level higher than – well will they recognize this brand? Or does this say expensive?
Let us challenge ourselves to design to a higher level based on human interaction, sustainability, and emotional response. Let us not “dumb down” imagery or information to the lowest common denominator.
Let us just not be people – but people who design for people… not consumers.
I challenge you to create design that is emotional.