Coca-Cola Internal Messaging Program
St. Cait Records Visioning & Brand Development
GOOD Ideas for Cities (Pro Bono Project)
TBA (Web Experience Consulting)
Below is the web design history of the Huy Fong Foods company, the makers of the much loved Sriracha sauce. The top image is from now, and the bottom is from the Wayback Web Archive.
Continue reading “The History of the Sriracha Website Design (1998 – 2013)” »
Here is a quick image of a prototype project we are running right now at HKS Brandspace. I will give you more details when I can!
Inspired by Dieter Rams
I had the opportunity to lead a group of concerned citizens for the GOOD Ideas for Cities Dallas. GOOD Ideas for Cities taps creative problem solvers to tackle real urban challenges and present the solutions at live events across the country.
Here was the challenge statement that was given to us by the Dallas Area Rapid Transit (DART):
It’s a common perception that Texans won’t take transit, ride bicycles, or walk, other than to get to their pickup truck. Now with the largest light rail system in the United States, it is time to change Dallas’ image into one of a truly multi-modal city. How might we transform the 55+ stations in the system into centers of social and economic activity, creating a vibrant network of communities connected by various modes of transit?
Serving 13 cities and over 700 square miles, DART is a combination of light rail, bus, and a diesel commuter rail. It’s light rail system currently extends over 77 miles with 58 stations. When completed in 2014 DART will be the largest light rail system in the country.
We developed a multi-prong approach by seeking out engagement to the arts and community, developing technology that would educate the public on the benefits, businesses and events that are available along the rail line, and, finally, finishing up with discussion on how to develop transit centers that are community centered hubs of activity with pop-up events, pocket parks, and more.
TEAM:
J.B. Chaykowsky
Hon Mok
Charlotte Hicks Todd
T.E. Sumner
DART Representative:
Jack Wierzenski
For more information please do not hesitate to contact me.
Dear Apple,
I love your app “Cards” for my iPhone. I have used it a few times and it makes creating customized cards for my family and friends very easy! Plus, I don’t even have to go to the Post Office! Score!
But I do have one suggestion – hell, you can even steal this idea, I don’t care.
You need to add the ability to send a card with an iTunes/AppStore/Apple gift card inside. Did I just blow your mind? Did I just bring you one or two million bucks in one sentence? Maybe!
To me, you are leaving “money on the table” from people such as myself who would like to send cards to my four iPod Touch toting nephews with a gift card.
Also, keep up the good work!
Love,
J.B.
Six months ago I read about a New York City based company named Warby Parker which sold prescription eye-glasses online. At the time I was not interested in purchasing and browsed the website quickly. They escaped from my mind until I saw a co-worker with new glasses and asked her about them. She mentioned Warby Parker. That night I went to the website and over the next couple weeks went through their sales process. What I came away with was the utmost respect for the company, a great product, and the best e-commerce experience I have ever had. It was the calculated, but organic, experience that resonated with me.
Warby Parker aligns their branded sales process around the company’s vision, action, expression, and experience. It is this alignment that creates brand advocates because it goes beyond the typical “sell-a-product” and engages the customer on an emotional level. Below are a few of my experiences with the brand that made me think twice of how companies can connect emotionally with customers.
Continue reading “Learn from the Savants of Experience: Warby Parker” »
Make no time for cynics. Make no time for pessimists. Their aim is to make company to their misery. To make you fear what they fear.
We all have them – black holes of time. Television, video games, and an old hobby are my “time sucks”. These small activities consistently drain hours out of my day and the ability for me to be productive. They make me angry. They distract me from my goals. And yet week after week, somehow, I am compelled to partake in them. I, to a certain extent, am my own worst enemy. Are you?
Below I outline my biggest “time sucks” and how I am dealing with them… and I will keep you posted on how they go as the year progresses.
Continue reading “Getting Rid of “Time Sucks” or At Least Trying” »
For this post I just wanted to discuss why there has not been many updates to this website the last several months. In an effort to move myself into a much better position for long term career growth, I switched jobs. The past eight years I have been offered many exciting opportunities but all of those opportunities have been on the outskirts of the career path I truly wanted to pursue – experiential and branded environments. I am happy to announce I have taken a job at HKS Architects here in Dallas as a Senior Designer in their BrandSpace group. In my new position I will be helping to develop experiences, branded environments, and holistic design solutions for a variety of project types and clients.
On top of that, I have been working on multiple personal projects that are an extension of my love for all design. I am excited to share these with you over the next year as they are completed and launched.
The above are just part of an overall plan I am executing. I have not reached my final destination… and the destination could change as life moves forward. With any change comes more opportunity to grow and to pursue dreams and happiness.
I also wanted to take this opportunity to discuss options for designers who might be feeling “career stagnation” due to the recession or overall career apathy.
