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Soft Drink Company Internal Brand Messaging (NDA in Place)

Three Lions Food Truck Branding

TBD Stadium Concessions

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quitfacebook

Why I Quit Facebook

Hello you might have found me via the LA Times article where I was interviewed by David Sarno. He hit the nail on the head with his article but I wanted to elaborate on my thoughts. Below is a quick “stream on conscious” reasoning. You can see my final post David wrote about here: http://www.facebook.com/everydream

Since March I have slowly (but surely) been deleting every posts, check-in, tag, like, and photo from my Facebook. It has taken hours, nay days, to delete my presence on Facebook. I am not talking about “deactivating” my account – I mean 100% deleting my Facebook footprint. The plan was for me to delete everything I could and then post a short write-up about Facebook and why I quit. This was easier said than done. I won’t go into much detail but you cannot delete everything, Facebook won’t let you. And things you believed were deleted, sometimes they come back. But that is a story for a different time. This post is about WHY I quit Facebook. It is based on a somewhat paranoid vision of the future and the upcoming Initial Public Offering of the company who is using YOU for profit.

Let’s begin.

Continue reading “Why I Quit Facebook” »

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Dear Apple, Please Steal This Idea

Dear Apple,

I love your app “Cards” for my iPhone. I have used it a few times and it makes creating customized cards for my family and friends very easy! Plus, I don’t even have to go to the Post Office! Score!

But I do have one suggestion – hell, you can even steal this idea, I don’t care.

You need to add the ability to send a card with an iTunes/AppStore/Apple gift card inside. Did I just blow your mind? Did I just bring you one or two million bucks in one sentence? Maybe!

To me, you are leaving “money on the table” from people such as myself who would like to send cards to my four iPod Touch toting nephews with a gift card.

Also, keep up the good work!

Love,

J.B.

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Learn from the Savants of Experience: Warby Parker

Six months ago I read about a New York City based company named Warby Parker which sold prescription eye-glasses online. At the time I was not interested in purchasing and browsed the website quickly. They escaped from my mind until I saw a co-worker with new glasses and asked her about them. She mentioned Warby Parker. That night I went to the website and over the next couple weeks went through their sales process. What I came away with was the utmost respect for the company, a great product, and the best e-commerce experience I have ever had. It was the calculated, but organic, experience that resonated with me.

Warby Parker aligns their branded sales process around the company’s vision, action, expression, and experience. It is this alignment that creates brand advocates because it goes beyond the typical “sell-a-product” and engages the customer on an emotional level. Below are a few of my experiences with the brand that made me think twice of how companies can connect emotionally with customers.

Continue reading “Learn from the Savants of Experience: Warby Parker” »

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Getting Rid of “Time Sucks” or At Least Trying

We all have them – black holes of time. Television, video games, and an old hobby are my “time sucks”. These small activities consistently drain hours out of my day and the ability for me to be productive. They make me angry. They distract me from my goals. And yet week after week, somehow, I am compelled to partake in them. I, to a certain extent, am my own worst enemy. Are you?

Below I outline my biggest “time sucks” and how I am dealing with them… and I will keep you posted on how they go as the year progresses.

Continue reading “Getting Rid of “Time Sucks” or At Least Trying” »

Once in a while it really hits people that they don’t have to experience the world in the way they have been told to.
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The iPad’s Hidden Feature

When I finally received my iPad I was excited to begin exploring the creative possibilities of the device. I downloaded both design, art, and music apps in hope that I could have a new breakthrough or at least an accessible way to be creative on the go with technology.

But I was more impressed about a hidden feature for everyone that uses a smartphone.

Continue reading “The iPad’s Hidden Feature” »

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The Cost Of Healthcare (Environmental Graphics Impact)

Did you know as an environmental graphic designer you can directly impact the cost of healthcare for thousands?

Continue reading “The Cost Of Healthcare (Environmental Graphics Impact)” »

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Death to “Architectural Signage”! Death I Say!

I had a revelation last night. While lying in bed, recounting the days events and “self-actualizing”, it occurred to me what a slave environmental graphic design had become to the architectural process and architects/interior designers in general.

Continue reading “Death to “Architectural Signage”! Death I Say!” »