Below is the web design history of the Huy Fong Foods company, the makers of the much loved Sriracha sauce. The top image is from now, and the bottom is from the Wayback Web Archive.
I love your app “Cards” for my iPhone. I have used it a few times and it makes creating customized cards for my family and friends very easy! Plus, I don’t even have to go to the Post Office! Score!
But I do have one suggestion – hell, you can even steal this idea, I don’t care.
You need to add the ability to send a card with an iTunes/AppStore/Apple gift card inside. Did I just blow your mind? Did I just bring you one or two million bucks in one sentence? Maybe!
To me, you are leaving “money on the table” from people such as myself who would like to send cards to my four iPod Touch toting nephews with a gift card.
Also, keep up the good work!
Six months ago I read about a New York City based company named Warby Parker which sold prescription eye-glasses online. At the time I was not interested in purchasing and browsed the website quickly. They escaped from my mind until I saw a co-worker with new glasses and asked her about them. She mentioned Warby Parker. That night I went to the website and over the next couple weeks went through their sales process. What I came away with was the utmost respect for the company, a great product, and the best e-commerce experience I have ever had. It was the calculated, but organic, experience that resonated with me.
Warby Parker aligns their branded sales process around the company’s vision, action, expression, and experience. It is this alignment that creates brand advocates because it goes beyond the typical “sell-a-product” and engages the customer on an emotional level. Below are a few of my experiences with the brand that made me think twice of how companies can connect emotionally with customers.
We all have them – black holes of time. Television, video games, and an old hobby are my “time sucks”. These small activities consistently drain hours out of my day and the ability for me to be productive. They make me angry. They distract me from my goals. And yet week after week, somehow, I am compelled to partake in them. I, to a certain extent, am my own worst enemy. Are you?
Below I outline my biggest “time sucks” and how I am dealing with them… and I will keep you posted on how they go as the year progresses.
Once in a while it really hits people that they don’t have to experience the world in the way they have been told to.
When I finally received my iPad I was excited to begin exploring the creative possibilities of the device. I downloaded both design, art, and music apps in hope that I could have a new breakthrough or at least an accessible way to be creative on the go with technology.
But I was more impressed about a hidden feature for everyone that uses a smartphone.
Did you know as an environmental graphic designer you can directly impact the cost of healthcare for thousands?
I had a revelation last night. While lying in bed, recounting the days events and “self-actualizing”, it occurred to me what a slave environmental graphic design had become to the architectural process and architects/interior designers in general.