What the Pizza Rat tells us about ad blockers

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Today, a 15 second video of a rat carrying a large slice of pizza went viral globally. Millions of people commented on the video via social media. Memes were born. Hashtags were tagged. People celebrated in the streets.

The pizza rat tells us that despite the massive amount of great content, art, videos, media and music on the internet, we are bored as fuck and the majority of people are desperately searching for the next novel entertainment to fill them with temporary joy.

So even though the tech industry is focused on how bad ads are and the potential affects of ad-blockers on iOS – I don’t think many people outside of that sphere are going to care about them.

September 22, 2015