As creatives we are constantly looking forward to the next idea. We have eight great ideas and two million sketches of half-baked ones. This is how we live. A constant journey of development.
Most of us are in love with the process of design. The ideation, the thrill of the solution, the ability to put our pen to paper and make sense of a complicated problem with a few strokes of ink. Our love with process also has a dark side. Like all good drugs, it gets you high, and as you begin the process to carry out the idea, your interest wains… the high is now gone. Reality creeps back in. The what-ifs! The challenges! The real world! So, we jump. We move on to the next idea and junk the old one before it was ever realized.
You must have strength to beat the addiction of “new ideas.” You must move forward by developing the ideas you have successfully. You need to institute a process in which you work the best. For me its a certain type of music on my home surround sound system, I then take my MacBook into the living room, set it up on table, and sit in front of it until something happens. It’s that simple. I call this my “working habit” – I developed it so that I could consistently execute ideas over time.
A big part of building a “working habit” is to be self-aware enough to know when you have gone off track. There was a point where I had to unplug the wireless router just so I would stop surfing the internet, or throw my phone into another room. If you can control your time-wasting you are one step closer to being able to develop your “working habit”.
You must consistently approach your work in the same manner over a long period of time to create the habit. You must use your strength on the worst days to accomplish something – even it isn’t usable in the end. Make sure to stay in front of your canvas, your computer, your keyboard, until you create something. Do not leave until you have something or you have fulfilled your time for the day. Never give up. Be strong.
July 18, 2014